CONNECTING BRANDS & PET RETAIL
Experienced freelance representative in the pet industry
- Over 25 years of experience in the pet industry
- Experience as a Pet Retailer, Account manager, and Business Development Manager
- Strong network of suppliers, manufacturers, and pet stores
- Focus on sustainable partnerships and long-term growth
Services
Branco4Pets supports B2B brands in expanding their presence in the Benelux, from production to consumer. Flexible solutions are tailored to the specific needs of partners.
The core services are:
- Field Sales & Marketing Services – Direct support in the market, focusing on sales and brand representation.
- Brand & Product Development Services – Strategic guidance in product development and positioning, with specialization in the pet industry.
Additionally, Branco4Pets provides advice on:
- Shelf layout and optimal presentation
- Revenue growth based on data analysis
- Assortment optimization and sales performance per product type per meter
The focus is on long‑term, sustainable results, measurable sales growth, and a strong brand position across all key channels, including pet retail, garden centers, farm shops, e‑commerce, and DIY. Expertise spans the full pet and home‑care spectrum: pet food, accessories, OTC and health products, garden and outdoor care, pest control, and fast‑moving consumer goods (FMCG).
Benefits
Representation
Representation of suppliers and manufacturers towards pet stores and retail partners. Effective positioning of products and brands within the day-to-day retail environment. Based on over 25 years of experience in the pet industry. Strong focus on sustainable partnerships and long-term relationships. A dedicated point of contact ensuring clarity, continuity and mutual trust.
Advice & Market Expertise
Practical advice based on in-depth
knowledge of the pet industry.
Insight into market developments,
retail dynamics and brand
positioning.
Experience on both the supplier and
retail side ensures a realistic
perspective.
Focused on sustainable growth and
strong partnerships.
Support in making well-informed
commercial decisions.
Flexible Collaboration
Collaborations are tailored to specific needs and objectives. Flexibility is key, ranging from product-related adjustments to logistical solutions. Open communication and short lines of contact ensure efficiency and clarity. Partners can rely on prompt and dependable support when needed. Always focused on building longterm, successful partnerships.
Interested in exploring how we can work together?
Please feel free to reach out for an introductory meeting or an informal discussion.
Expertise at a glance
Nathan Offerbeek
Owner
Fauna-Store
Several years ago, Daniel supported us at Fauna-Store in Maasbracht in increasing our turnover based on sales data and shelf space per product category. One of the key focus areas was expanding sales in dog toys and dog treats. He also provided guidance on shelf layout and product presentation, which resulted in a 60% increase in turnover within just one month for these two product categories.
Benoît van Echaute
General Manager
Vadigran N.V.
I worked with Daniel for a year and highly recommend him. He is a reliable professional with a sharp commercial instinct and a natural
win-win approach. Daniel is remarkably autonomous and takes full ownership of his responsibilities. He would be a great asset to any sales team
Our Brands
Contact & Introduction
Please feel free to get in touch for a no-obligation introductory meeting.